Victorian Government Purchasing Board
Achieving Excellence in Government Procurement

News and Announcements

1. MediaCom's Contact Number.

1800 931 360

Please dial this number for all MAMS requirements. Menu options will transfer you to your MediaCom representatives.

Refer to the MediaCom contact list for your MediaCom team.

MAMS SPC MediaCom contacts

2. Confidential Information

For those seeking commercial information on the MAMS SPC (i.e. MediaCom rate card, KPIs, core services etc.), this information can be found in the confidential section of the VGPB website on the MAMS SPC.

This information is only available for registered MAMS users. You will need to register to have access, but it’s a fairly easy process.

Visit the MAMS SPC confidential link to register for access to the confidential section.

Further information can be found at the end of this webpage.


The SPC for provision of Master Agency Media Services (MAMS) was established following an open tender process undertaken by the Department of Treasury and Finance as the Lead Department .

The SPC offers media strategy, planning, buying and reporting services for campaign, functional and recruitment advertising.

The SPC commenced on 1 December 2017 for an initial three year term with two one-year extensions. MediaCom Australia is the sole service provider.

Key SPC benefits

The objectives of the contract are to provide economies of scale to ensure that the Victorian Government spend on advertising demonstrates value for money whilst achieving major commercial and non-commercial benefits.

The SPC provides the following benefits for both campaign, functional and recruitment advertising services:

  • cost savings, additional services and support, across media channels such as television, digital, print and radio;
  • streamlined service provision through integrated media reporting and dashboard reporting;
  • advice and analysis for individual campaigns; and
  • communications training and seminars.
Lead Agency
Department of Treasury and Finance
Conditions of Use
Reference Number
Sole supplier
Start Date
End Date
Primary Contact
Patrick Muscat
Senior Category Manager
Department of Treasury and Finance
Phone: (+613) 9651 1559
Secondary Contact
Michael D'Aloia
Senior Procurement Operations Manager
Strategic Sourcing
Department of Treasury and Finance
Phone: (+613) 9651 1518
Email: michael.d’

Who can access this SPC?

Mandated Departments

Click here for the full list.

Mandated Agencies

Click here for the full list.

Departments and agencies bound by Victorian Government Purchasing Board policies must purchase from the SPC if the arrangement is mandated.

Subject to approval by the lead department, other government owned or supported organisations such as not-for-profit, councils and other government bodies may access the SPC on a discretionary basis.
Please send an email to to confirm eligibility.

Departmental Contract Managers

User Reference Group (URG) representatives

URG representatives are the key point of contact between the SPC Category Manager and departmental MAMS users. They can be contacted for SPC information and are responsible for resolving operational issues raised by MAMS users and the service provider. Please refer to the list of URG representatives for your departmental contact.

Supplier Details



Mediacom Australia Pty Ltd


Nicole Boyd
Chief Client Officer


Level 2, 162 Collins Street

Melbourne, VIC, 3000


1800 931 360



For MediaCom contacts by government entity, please refer to the MediaCom contact list.

MAMS SPC MediaCom contacts

What you can buy from this SPC

Campaign Services:

  • Campaign advertising can involve state, national and international paid media placement.
  • It is designed to inform, educate or change behaviour of the general public.
  • It requires strategic planning in the area of media and creative services to achieve the set objectives.

Functional Advertising Services

  • Functional advertising is simple and informative, and generally for immediate or short-term appearance.

Recruitment Advertising Services

  • Recruitment advertising communicates information to attract applications for a specific role or a number of roles for high-volume recruitment.
  • This type of advertising incorporates all types of media which involves state, national and international paid media placement.

For a full description of service offerings, please refer to the MAMS SPC User Guide.

Note: refer to the Department of Premier and Cabinet website on policies and processes for campaign advertising.

RULES OF USE: How to use this SPC

Parties using the SPC are legally required to comply with the rules of use established by the lead department for purchasing under the SPC.

MAMS User Guide

The MAMS User Guide has been created to assist purchasers in using the MAMS SPC.

Purchasers must read the user guide before undertaking an engagement

MAMS users should refer to the SPC user guide for any SPC related queries and issues in the first instance.

The user guide will be subject to periodical updates. To ensure you are using the current version please do not download this document, but refer to this website for its contents.

MAMS SPC Rules of Use

1. Classification of advertising types

First determine the type of advertising required and whether it is classified as campaign, functional or recruitment advertising.

Refer to the Department of Premier and Cabinet’s classification of advertising types.

2. Complete the brief template

  • Please note: This will be a temporary arrangement until the MediaCom 20|20 system has been implemented in your department/agency.
  • Complete the brief and email it to your MediaCom contact.


MAMS SPC MediaCom Campaign Briefing Form 


MediaCom Functional Briefing Template


MAMS SPC MediaCom Recruitment Booking Request Template

  • For your MediaCom contact, please refer to the supplier details section.

MAMS SPC MediaCom contacts

Please ensure that you provide all of the relevant authorisation information at the time of briefing to ensure there are no delays in placing your advertisement and for detailed and accurate invoicing. Especially important is: 

  • purchase order number
  • cost centre
  • MAMS number

3.  Receive quote/schedule

  • MediaCom  will review and confirm your job brief, then provide a media schedule/quote based on your brief.
  • The agreed lead times with Mediacom for processing of briefs and reporting are according to the tables below.

Processing lead times


Major Campaign


Functional Advertising



Development of a media strategy in response to a client’s brief.

10 business days

5 business days

2 business days

Preparing detailed media plans and media schedules.

5 business days

3 business days

1 business day

Reporting turnaround times


Traditional Media

Digital Media

Social Media

Proof of appearance

10 business days of appearance

5 business days

5 business days

Mid-campaign reporting


5 business days & access to live reporting

5 business days

Post campaign reporting

20 business days

20 business days

20 business days

  • For a complex brief more time may be required for the quoting process. This must be negotiated and agreed between you and MediaCom on a case by case basis.

4. Approval of quote/schedule.

  • Once the quote is ready to be approved, you must provide MediaCom with the appropriate authorisation.
  • Refer to the Campaign Advertising Purchase Order (Booking) Form.
  • Proper authorisation is essential to ensure that the schedule can be actioned and that the invoicing/payment process occurs without any complications.
  • MediaCom will be in contact with you to confirm delivery and any other details that are required for the booking to proceed.

5. Invoicing

  • Ensure that invoices are processed efficiently and in a timely manner and payment to MediaCom occurs within the agreed payment terms of 30 days from date of invoice.
  • MediaCom to facilitate an efficient invoicing and payment process MediaCom will email the invoice directly to accounts payable of the relevant department or the nominated contact. Please assist MediaCom by providing the correct email and other contact detail.
  • All invoices must be accompanied by “proof or appearance” or similar, to the satisfaction of the MAMS user.

A full description of each of these steps can be found in the MAMS SPC User Guide.

How to join the SPC

Step 1 - Expression of Interest

Public entities interested in joining the SPC can register their interest by contacting the MAMS Category Manager at

Step 2 - Eligibility

The MAMS Category Manager will verify your eligibility to access the SPC , which is approved by the lead department.

Step 3 – Complete a User Services Deed

If a public entity wishes to access MAMS SPC they will need to complete a user services deed.

Upon obtaining the lead department's approval, notify MediaCom that the access has been granted.

Confidential Information

MAMS SPC confidential information can only be accessed by approved MAMS users.

Step 1 - Registration

  • You can obtain access to this information by creating a user account for the new SPC confidential information system.
  • Register at DTF.APPS portal  and complete an on-line confidential information access request form.
  • Please refer to the  instructions in the Registration Guide

Step 2 – Eligibility

  • The MAMS Category Manager will verify your eligibility to access the confidential information and if approved, you will be notified via email.

Step 3 -  Access to the confidential MAMS SPC information

  • Access will then be given to confidential section contains the executed service provider rates for all services.


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