Victorian Government Purchasing Board
Achieving Excellence in Government Procurement

News and Announcements

1. Transition Process

MediaCom is now accepting all briefs for campaign, functional and recruitment advertising.

Please refer to the RULES OF USE: How to use this SPC of this web site for further details.

Dentsu Mitchell will continue to manage some agreed campaign advertising until its completion. For all Dentsu Mitchell queries, please contact:

John Thompson, Managing Director, Government

Phone:  (03) 9693 6373


Zenith Optimedia will continue to manage pre-booked functional and recruitent advertising until 15 December 2017. For all Zenith Optimedia queries, please contact:

Megan Kay, Group Account Director

Phone: (03) 9685 3145


For further information relating to the transition process in the first instance please contact your Departmental Contract Managers or send an email to


The SPC for provision of Master Agency Media Services (MAMS) was established following an open tender process undertaken by the Department of Treasury and Finance as the Lead Department .

The SPC offers media strategy, planning, buying and reporting services for campaign, functional and recruitment advertising.

The SPC commenced on 1 December 2017 for an initial three year term. The SPC has two one-year extension options which are both available.

The SPC is a closed SPC arrangement with MediaCom Australia being the sole service provider.

Key SPC benefits

The objectives of the contract are to provide strategic oversight and economies of scale to ensure that the Victorian Government spend on advertising demonstrates value for money whilst also monitoring advertising expenditure and achieving major commercial and non-commercial benefits.

The SPC provides the following benefits for both campaign, functional and recruitment advertising services:

  • cost savings, additional services and support, across media channels including television, digital, print and radio;
  • additional media reporting, notably dashboard reporting;
  • advice and analysis for individual campaigns; and
  • communications training and seminars.
Lead Agency
Department of Treasury and Finance
Conditions of Use
Reference Number
MAMS contracts
Sole supplier
Start Date
End Date
Primary Contact
Patrick Muscat
Senior Category Manager
Department of Treasury and Finance
Phone: (+613) 9651 1559
Secondary Contact
Michael D'Aloia
Senior Procurement Operations Manager
Strategic Sourcing
Department of Treasury and Finance
Phone: (+613) 9651 1518
Email: michael.d'

Who can access this SPC?

Mandated Departments

Click here for the full list.

Mandated Agencies

Click here for the full list.

Departments and agencies bound by Victorian Government Purchasing Board policies must purchase from the SPC if the arrangement is mandated. Refer to the above lists.

Subject to approval by the lead department, other government owned or supported organisations such as not-for-profit, councils and other government bodies may access the SPC on a discretionary basis. Consult the category manager to confirm eligibility.

Departmental Contract Managers

Departmental Contract Managers

User Reference Group (URG) representatives

URG representatives are the key point of contact between the SPC Category Manager and departmental MAMS users. They can be contacted for SPC information and are responsible for resolving operational issues raised by MAMS users and the service provider. A list of departmental URG representatives can be found in the MAMS SPC VGPB content Departmental Contacts UPDATED-20171016.pdf

Supplier Details


Mediacom Australia Pty Ltd


Nicole Boyd
Chief Client Officer


Level 2, 162 Collins Street

Melbourne, VIC, 3000


(03) 9940 7000



For MediaCom contacts by government entity, please refer to the MediaCom contact list.


What you can buy from this SPC

The SPC provides the following services for advertising:  media strategy, planning, buying and reporting for campaign, functional and recruitment advertising.

Campaign Services:

  • Campaign advertising can involve state, national and international paid media placement.
  • It is designed to inform, educate or change behaviour of the general public.
  • It requires strategic planning in the area of media and creative services to achieve the set objectives.

Functional Advertising Services

  • Functional advertising is simple and informative, and generally for immediate or short-term appearance.

Recruitment Advertising Services

  • Recruitment advertising communicates information to attract applications for a specific role or a number of roles for high-volume recruitment.
  • This type of advertising incorporates all types of media which involves state, national and international paid media placement.

For a full description of service offerings, please refer to the MAMS SPC User Guide.

How to advertise on behalf of government (campaign advertising only)

Please refer to the Department of Premier and Cabinet website on how to advertise on behalf of government:

RULES OF USE: How to use this SPC

The following process must be adhered to:

1. Classification of advertising types

Review the Department of Premier and Cabinet’s classification of advertising types to establish which SPC you would be required to use and the associated process. planning and mams

2. Complete the brief template

  • Please note: This will be a temporary arrangement until the MediaCom 20|20 system has been implemented in your department/agency.
  • Complete the brief and email it to your MediaCom contact.


MAMS SPC MediaCom Campaign Only Briefing Form FINAL-20171115.xlsx 

Functional and Recruitment

MAMS SPC MediaCom contactsMediaCom functional briefing template-Nov-2017.xlsx

  • For your MediaCom contact, please refer to the document below.

MAMS SPC MediaCom contacts

Please ensure that you provide all of the relevant authorisation information at the time of briefing to ensure there are no delays in placing your order and for invoicing to be accurate. Especially important is  :

-        purchase order number

-        cost centre

-        MAMS number

3.  Receive quote/schedule

  • MediaCom  will review and confirm your job brief, then provide a media schedule/quote based on your brief.
  • The agreed lead times with MediaCom lead for processing of briefs and reporting are according to the tables below.

Processing lead times


Major Campaign


Functional Advertising



Development of a media strategy in response to a client’s brief.

10 business days

5 business days

2 business days

Preparing detailed media plans and media schedules.

5 business days

3 business days

1 business day

Reporting turnaround times


Traditional Media

Digital Media

Social Media

Proof of appearance

10 business days of appearance

5 business days

5 business days

Mid-campaign reporting


5 business days & access to live reporting

5 business days

Post campaign reporting

20 business days

20 business days

20 business days

  • For a complex brief  more time may be required for the quoting process. This will be negotiated and agreed between you and MediaCom on a case by case basis.

4. Approval of quote/schedule.

  • Once the quote is ready to be approved, you must provide MediaCom with the appropriate authorisation.

Please refer to the below Campaign Advertising Purchase Order (Booking) Form.

MAMS SPC MediaCom Campaign Only Briefing Form-FINAL-20171115.xlsx

  • Proper authorisation is essential to ensure that the schedule can be actioned and that the invoicing/payment process occurs without any complications.
  • MediaCom will be in contact with you to confirm delivery and any other details that are required for the booking to proceed.

5. Invoicing

  • Ensure that the invoicing process is efficient and payment to MediaCom occurs within the agreed payment terms of 30 days from date of invoice.
  • Medicom is to email the invoice directly to accounts payable of the department or the nominated contact.
  • All invoices must be accompanied by “proof or appearance” or similar, to the satisfaction of the MAMS user.

How to join the SPC

Government entities interested in joining the SPC and accessing confidential information should follow the process below.

Please note confidential information may be accessed by MAMS users only.

Step 1 - Registration

  • Register to DTF.APPS portal (the link is below) and complete an on-line confidential information access request form to access confidential information for the selected SPC.
  • Please refer to the  instructions in the Registration Guide (126KB)

Step 2 - Eligibility

  • The MAMS Category Manager will verify your eligibility to access the confidential information and if approved, you will be notified via email.

Step 3 – Complete a User Services Deed

If a public entity wishes to access MAMS SPC they will need to:

  • seek the lead department's approval to access the MAMS SPC;
  • complete a user services deed
  • upon obtaining the lead department's approval, notify MediaCom that the access has been granted.
  • For a copy of the user services deed please contact the MAMS Category Manager at

Confidential Information

  • Confidential contract information is available to approved MAMS users.
  • You can obtain access to this information by creating a user account for the new SPC confidential information system.
  • Please refer to the instructions in the How to join the SPC section above.

The confidential section contains the executed service provider rates for all services.


Share Content